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Easy Tyre & Autocentres which own 27 HiQ centres across the Midlands are currently in the process of implementing an ambitious branding programme to develop their new brand identity across many of its centres.

A major part of the branding exercise is the creation of the new HiQ Easy Tyre & Autocentres website which adds a new dimension to the customer facing aspect of the group with instant access to the brand online.

Emma-Jane Kisby, Marketing Manager for HiQ Easy Tyre & Autocentres said: 'These are exciting times for HiQ Easy Tyre & Autocentres as we are investing heavily in all our centres, with the re-branding rollout programme and the new MOT centres to give our customers a better service as well as a more pleasurable experience when they visit us.'

Speaking of the company's future plans, Emma-Jane said: 'We want to build the HiQ Easy Tyre & Autocentres brand in the Midlands to maximise sales through implementing extra, tailored marketing activity to each of the 27 retailers. We are aiming for all of our centre re-branding to be complete within two years while the on-going marketing activity will continuously work to increase brand awareness.'

Emma-Jane added: 'At a time when companies are cutting back we are bucking the trend and moving forward with our plans for expansion and improvement. As well as creating new jobs we will continue to invest in all members of our team with comprehensive training and support programmes.'



Are Winter Tyres Worth It?

Winter tyres may seem like an extra and perhaps unnecessary expense to UK residents as we do not usually suffer the extreme temperatures and weather conditions as other countries, such as Germany, where it is a legal requirement to switch to winter tyres when seasons change.

Is Your Car Battery Ready For Winter?

Did you know battery faults are a common cause of breakdown? Furthermore, when cold weather hits, your battery is more likely to fail. HiQ Easy Tyre & Autocentres have put together some helpful advice for looking after your battery this winter and decrease your chance of having a car related breakdown or problem.

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